If you are thinking about becoming an entrepreneur, you should understand the concept of continuous innovation to create radically successful businesses. Building a startup is an exercise in an institution building; thus, it necessarily involves management. Entrepreneurship requires managerial discipline to harness the entrepreneurial opportunity. In real life, a startup is a portfolio of activities. A lot is happening simultaneously: the engine is running, acquiring new customers, and serving existing ones; we are turning, trying to improve our product, marketing, and operations; and we are steering, deciding when to pivot. Th...
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